Now with the shortly to be launched Pulsar 300 cc, the shift of mindset will be even faster. Bike makers are taking advantage of this new future demand forecast. Bikemakers are finally daring to come close to the till now untouchable 350 CC.
Where Royal Enfield rules the roost...
Is there finally an atttempt at encroachment towards the enfield fiefdom?
I own one. I vehemently used to deny that.
But with digital odometre/speedometer, digital fuel gauge, digital trip metre, indicators for air filter condition, engine temperature, battery voltage and Oil level (Pulsar has all these !!) combined with a 350 CC engine makes me think again....
Consumers are shifting to technologically more advanced bikes and now with this emerging trend towards 300 CC and above bikes, it is high time that Enfield builds its high walled fort with custom made canons !!!
Its the question of keeping alive or saving the pride that an enfield owner derives...
I am not worried as such but just being in a mood to forecast the worse... the worse is Enfield Bullet needs to evolve to save its skin.
But how do you evolve from an Enfield Bullet? So much heritage, so much ego, so much resistance to change (both from consumer & bike maker perspective)..... what do you do !!!
I invite comments from all of you to bring about a positive change to bullet, a positive commercially viable evolution for Enfield Bullet.... lets see what comes about....
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