Thursday, June 21, 2007

Did your see the ad for Amul Underwear?

First they started with a woman washing an underwear and fantasizing about a man wearing the same... then that was not enough. They added a jingle to it with a twang !!!

The new version says kitna bada twang hain... kitna bada twang....

I have no comments. It was banned soon after. Actually, let me just hope that it was a risk that was understood and then taken. From the looks of it, the screen play, cinematography and overall direction was good. So I have a fair chance that my hope is not unfair.

Else, just bad swear words for the creative team, for the advertising team and the marketing team of Amul.