Creativity often can be seen in the most unexpected places. Thats the beauty of it. Creativity is omnipresent. Not locked in the so called ivory towers of advertising agencies, production houses et al.
Some years back, I had written this little piece when I saw this amazing salesman on the streets of Lower Parel. I was coming out of office for lunch and this branding spectacle I saw just floored me.. and I wasnt blogging then.
I see this street boy (un-derogatorily) wearing an umbrella hat - a hat that is a perfect replica of the umbrellas that he is selling on the streets.
He is wearing an innovative manually designed belt which can hold a dozen umbrella hats. The umbrellas on his belt are organised in a way that all the different colours of the hat umbrellas are visible to the onlookers. Incidently, it is holding his trousers too.(what a show-window!!!).
The left hand carrying an umbrella for consumers to touch and feel before buying What merchandising!!!).
The right hand is carrying an open umbrella. He has this amazing talent of rotating the umbrella in great speed (What a clutter breaking event!!!)... Who wont get attracted when a multicoloured thingie is in rotation in your area of vision...
Dont know what prompted him to think so creatively. I doubt that it is his intelligence. I think it is his hunger to earn money for his next meal !!