Sunday, November 11, 2007

Mr. Bhansali, you fooled us !!


So what if Mr. Sanjay Leela Bhansali could fool me into watching his utter nonsense movie - Sawariyan, he even fooled the great Anil Kapoor, he even fooled the whole Randhir Kapoor khandan... !!

Last Saturday, I took another impulse decision and it was another bad decision. I bought 4 tickets for Sawariyan at IMAX Dome. About the movie, the lesser said is the better. There was no story that we could connect to. There was no thrill, no emotion, no intrigue, no excitement, no comedy.... the movie had absolutely nothing for the audience to connect with.

The worst part was the artificial setting of the movie. You dont get an idea about when the story took place, where the story took place... you just cant relate to the setting of the movie, the people, the culture, the society, the houses, the dress code... nothing... you cant relate to the movie.. period. The buildings and the roads were looking so artificial that you can make out that they are made of thick clothes. In one of the scenes, Ranbir Kapoor writes Sonam Kapoor's screen name - Shakina on one of the walls and I couldnot believe my eyes, the wall was shaking with his penstrokes - hence making it obvious that the wall was made out of canvas.

I am still okay... I had wasted just Rs. 800. I was thinking about all the hopes that Anil Kapoor had for his daughter Sonam Kapoor, Randhir Kapoor had for his son Ranbir Kapoor from Mr Sanjay Leela Bhansali.

Did Anil Kapoor or Randhir Kapoor read the script and screen play? I dont know. Let me assume, they may not have. But Sony Pictures must have read the script. They are the Hollywood biggies and have the experience to wean out the grass from the weeds. How could Mr. Bhansali even fool them.

This is not to Mr. Bhansali's credit. He deserves no credit. This is a sham called 'Play Safe; Take No Risk' mentality working. Sony Pictures, Anil Kapoor and Randhir Kapoor were all launching their products to the Indian market.

It was a high risk game. So why take risk? Go with a formula which has worked before. Who can be a better bet than the director of much aclaimed 'Black'? And then they became blind and black. They forgot their basics and experience. Couldnot see the disaster called Sawariyan coming their way to crash all their dreams and hopes.

Shit, ultimately I had to bear the brunt of their shortsightedness and the whims and ideosyncracies of a fool called Mr. Bhansali.

Tuesday, September 25, 2007

Enfield Bullet - Should it evolve and How?

With the Pulsar craze changing the mindset to strive for more powerful bikes and the booming economy improving purchasing power of the youth, I think we are very close to moving from 100/125 CC phenomenon to more powerful bikes (upwards of 300 CC) phenomenon.

Now with the shortly to be launched Pulsar 300 cc, the shift of mindset will be even faster. Bike makers are taking advantage of this new future demand forecast. Bikemakers are finally daring to come close to the till now untouchable 350 CC.

Where Royal Enfield rules the roost...

Is there finally an atttempt at encroachment towards the enfield fiefdom?

I own one. I vehemently used to deny that.

But with digital odometre/speedometer, digital fuel gauge, digital trip metre, indicators for air filter condition, engine temperature, battery voltage and Oil level (Pulsar has all these !!) combined with a 350 CC engine makes me think again....

Consumers are shifting to technologically more advanced bikes and now with this emerging trend towards 300 CC and above bikes, it is high time that Enfield builds its high walled fort with custom made canons !!!

Its the question of keeping alive or saving the pride that an enfield owner derives...

I am not worried as such but just being in a mood to forecast the worse... the worse is Enfield Bullet needs to evolve to save its skin.

But how do you evolve from an Enfield Bullet? So much heritage, so much ego, so much resistance to change (both from consumer & bike maker perspective)..... what do you do !!!

Let me start my campaign to arrive at ideas of how should the Enfield Bullet evolve to a new avatar keeping its integrity, lineage, and everything subjective and objective about bullet alive....

I invite comments from all of you to bring about a positive change to bullet, a positive commercially viable evolution for Enfield Bullet.... lets see what comes about....

Saturday, September 15, 2007

Remember the first Pulsar 150 !!

I recently saw a Bajaj Pulsar that seemed for a second something not pulsar. Is that really a Pulsar, I thought?

It was a Pulsar. The Pulsar without the wiser and the meters jutting out. The first model which revolutionised the bike market and relaunched Bajaj as a new modern age bike maker.

Immediately the second thought was "when was the Pulsar launched in the market? I dont see these anymore already. Was it 2002? "

I kept my observation for the next week or so. And it is really a fact that in Mumbai roads, one does not get to see too many Pulsars without the wiser. It simply vanished.

It took only 5 years for one model to completely vanish from the roads. I see more Yamaha RX bikes than the revolutionary Pulsar without the wiser!!

What happened to all those bikers who bought Pulsar in plenty in 2002 and 2003? I am not sure when the wiser came into the Pulsar but it was surely not till 2003...

Did they graduate into four wheelers? Is Pulsar the stairway to a Maruti? Even if we agree to that, those pulsars must have been sold to second hand buyers. They cannot simply dissappear.

Is it that Pulsars are not durable? Do they become junk in five years???

Wednesday, September 12, 2007

UTI Bank is still UTI Bank in Goa

Just been to Goa on a workshop... had a lovely time... good weather... Goa is getting ready for the season.... most of the shacks and some of the bars were closed for renovation.... they were changing for the better..... lot of energy and newness was beginning to be seen........

However, UTI Bank was still UTI Bank in Goa...
All the UTI Bank ATMs that I saw in Goa are still UTI Banks.... the irony is that when I came back to my room... their ad snippet was playing on the TV... so much for a 360 degree campaign... look at the article attached....

http://digital.agencyfaqs.com/perl/digital/news/index.html?sid=18802

Is it a wrong media reporting or irresponsible PR from the desk of AXIS Bank...